Bubba, I've gotta share that picture with my dad. Neither of us are highfalutin types when it comes to coffee. We both drink Folger's Instant more often than anything else and my folks have lived in Redding since 1980 (nice views of Shasta and, of course, many other prominent peaks less than a minute walk from the house).
Beer? My dad would go for Rainier (must be why I remember it), MGD, or anything real simple in a can. I'm more of a snob when it comes to that; I've brewed my own after enjoying lots of microbrewed stuff, but have gotten to the age at which enjoying much of that interferes with staying fit.
1) I saw a picture of some cans that had been for sale that look like the one you have. http://www.worthpoint.com/worthopedia/folgers-mt-shasta-mural-coffee-137349021
2) This quote did not come with a picture, but the link says something about a 1915 copyright (might be more similar to Baarb's link):
Mid nineteen hundreds 2 lb. keywind type coffee advertising tin from J. A. Folger & Co. San Francisco, Kansas City. Graphics depict Mount Shasta.