In 2014? Uploading photos to each and every climbing site rather than simply cutting and pasting a .txt file with UBB code links to Flickr or other photo galleries, using their one click 'share' button, is soooo 1999, baby!
There is usually a pretty simple correspondence between UBB codes and html... he could almost do it with a search-and-replace in an editor. It used to be that photo-sharing sites tended to vaporize or change formats so often that links got broken; maybe that spawned the current system. But many folks submit TRs with links to off-site photos.