One of the ads displayed on the top of the screen says "Hypoxic Expeditions". Personally, that doesn't appeal to me at all. Why would I want to go on an expedition where the main purpose is to deprive myself of oxygen? I would love to travel in high mountains, and one of the consequences of that is low oxygen, but I'd call that more of an unfortunate side-effect rather than an advertising facet. Thoughts?
-Mark