CClaude wrote:If Simkin is asking an honest question why doesn't Alex Honnold make more money than he does (or for that matter Tommy Caldwell). Its because in the US, fringe sports athletes aren't valued, irregardless of their athletic achievements. Some are actually making good on endorsements, but the vast majority of Americans (sorry for being US-centric) could care less about Alex Honnold or Tommy Caldwell, outside of the 15 min of fame on 60 Minutes or such,. The vast majority of Americans care about Kim Kardasian or some ego-centric pro sport athlete/brat; and without that kind of exposure, the value of sponsorships won't draw that kind of money either.
Finally we stopped debating the virtue of camping in a van at the trail-head by the pit-toilet and started to address the real issue.
So you think the reason is that the American populace will not watch extreme sports if they will be broadcast? The culprit is not with the people who determine what is broadcast? The woman which you mentioned in your posting would not appear on TV 60 years ago. And not because people would not watch, but because of censorship.