This should be interesting...
From Alpinist Mag's FB page:
"Taking mountaineering to a new level" in a "Huge, Unprecedented Adventure," Under Armor is trying to break the record for shortest completion time of all the 8000m peaks. They'll be "climbing these mountains with with only Sherpa support"—by that they mean they'll hire 3,780 porters and a helicopter flying the climbers from base camp to base camp. Watch this video about the "most extreme event in 2014": http://bit.ly/18pswOv
And let the fun-poking commence."
[youtube]http://www.youtube.com/watch?v=EMryDYYUaco[/youtube]