Got mine the other day. $28... That means that I spent $280 there last year. Don't ask me what I bought, can't tell ya. I don't usually shop at REI because I have a plethora of local places to get stuff, so really the idea that I spent almost $300 at the store has me perplexed.
Oh well, now I will have to go and buy $28 in gu and tent stakes.