mrchad9 wrote:REI has a 100% markup on many full priced items. At least they do on Mountain Hardware clothing and gear (I have access to MH wholesale gear at times).
So if you buy a sleeping bag for $200, use it for many years until the zipper breaks and then return it and get another, REI still comes out ahead. REI pays $100 for the first bag, gets the NPV for your full payment up front, account for inflation, and they are still ahead even after paying the next $100. Add to it the other gear you pick up and don't return and its apparent why they haven't come close to running out of business no matter how the economy is doing.
And utilizing a policy isn't taking advantage. When companies take tax breaks and use offshore accounts they are simply doing what they are supposed to do... it's specifically allowed.
100% markup is pretty standard. Look at the MSRP compared to the wholesale price.
Another thing to consider with the old REI return policy: Any idea how many people returned gear bought elsewhere? In CA, I knew several people that would buy gear online for a discounted price, use it for one trip, and then return it to REI for a full price refund.
Edit: BTW - some manufacturers (Black Diamond is one, or used to be) mandate that 100% markup. At the store where I used to work, we had to charge MSRP for Black Diamond gear except for very limited sales.